This chapter focuses on the practical application of relational strategies in cognitive behavioral therapy (CBT) to foster the therapeutic relationship. It introduces the relational framework of CBT and dismantles myths about the robotic and inflexible nature of its interventions. Tending to the therapy relationship is important, as the alliance impacts clinical outcomes and early dropout rates. Alliance ratings are predictive of success when assessed by clients or observers, and a close, consistent therapeutic relationship—especially when established early—enhances engagement and improves clinical outcomes. The chapter also addresses common relational mistakes that providers may make in CBT and reviews strategies for tracking alliance, such as verbal feedback, alliance questionnaires, indirect measures like lateness or cancellation rates, and one’s own emotional responses to relational processes. Finally, the chapter provides an overview of central CBT-specific relational strategies, including collaboration, empiricism, and Socratic dialogue, to foster the relationship and prevent collaboration breakdowns. Practical case examples are included to illustrate the use of each strategy.