This chapter demonstrates that every leadership behavior and decision directly impact engagement, examining how daily actions, decisions, and interactions create ripple effects that energize or drain team commitment. It explores why stated values become meaningless without corresponding behaviors and provides concrete strategies for translating abstract principles into observable actions that teams can trust. The critical difference between expected behaviors and true values is examined, along with why this distinction determines leadership credibility. The content organizes specific behaviors around the three core imperatives of performance, fairness, and caring, presenting a comprehensive framework of 18 behaviors that transform trust building from guesswork into strategic competency. As trust serves as the foundation of all influence beyond coercion, the chapter addresses why most leaders struggle to build it effectively. It explains how colleagues continuously evaluate their managers against these parameters and how this evaluation directly impacts their willingness to contribute their best efforts. The concept of “walking the talk” is explored as one of the most powerful leadership tools, with guidance on avoiding the credibility-destroying trap of “Do as I say, not as I do.” The art of balancing four fundamental interests—personal, collaborator, organizational, and societal—without sacrificing any completely is addressed. Through practical examples, the chapter illustrates how targeted behavioral changes create dramatic engagement improvements, transforming abstract leadership concepts into daily practices that build trust, demonstrate authenticity, and inspire sustained performance while eliminating paradoxical injunctions that destroy credibility.