The media has always played a crucial role in shaping public opinion and raising awareness of important issues. In terms of environmental communication, attitudes, actions, and policies can be influenced by the media, which can have a big impact on how the world is. Traditional media has been a trustworthy source of news and entertainment for a long time. These platforms have the ability to reach a wide audience and have a substantial impact on public opinion. Digital media, on the other hand, can allow for more dynamic and participative information dissemination and audience interaction. With this kind of media, real-time updates, interactive content, and a worldwide audience reach are all achievable. This chapter discusses the role of the media in environmental communication. In the first portion of the chapter, the role of the traditional media in environmental communication is discussed. This is followed by a discussion of the role of digital media in environmental communication. The chapter ends with a discussion of successful environmental communication initiatives and finally a discussion on examples of individual environmental advocates in Africa.