With the market exploration method, we show how organizations can develop an understanding of their environment. In the market exploration process, it is crucial that the organization’s environment be given a “voice”—or, more precisely, “several voices.” The goal is not to ask for the opinion of partners from the environment, but to work out these opinions in cooperation with the partners. Customers or suppliers, for example, are often unaware of their own, frequently implicit, assumptions. These assumptions should therefore be analyzed in interactions and then introduced into organizations to provide impetus.