The Relevance of the Mission Statement Process and Cultivating the Final Product: Conclusion
摘要
In many cases, the finished mission statement shows up in a high-gloss brochure. In some companies, it is chiseled in stone over the gates, like the Ten Commandments, to present the corporate philosophy as something close to sacred. In other companies, the mission statement is one of the first features that opens up when you visit their homepage.