The study addresses the lack of a systematic understanding of how social media integrates into marketing strategies. The aim is to use bibliometric analysis to explore the integration of social media into marketing strategies, identifying key trends and insights that shape the field's evolution and practical applications. The methodology involves a bibliometric analysis using VOSviewer and the Scopus database to review 857 publications on “Social Media” and “Marketing Strategies”. The analysis shows a marked increase in publications related to social media and marketing from 2010 to 2024, particularly between 2015–2016 and 2022–2023. The United States, along with several countries in Asia and Europe, lead in research contributions, with “Social Media,” “Marketing,” and “Social Networking” emerging as key research themes. These findings emphasize social media's critical role in contemporary marketing strategies and suggest numerous avenues for future research.