In the conditions of constant changes in the technological environment, the company strives to combine the capabilities of traditional and digital marketing tools to create a single and effective marketing ecosystem. The key integration strategies of online and offline marketing in the conditions of digital transformation are highlighted. The analysis of key approaches to the integration of two promotion channels is carried out, attention is focused on the importance of omnichannel, which allows brands to provide consumers with a unified and continuous experience of interaction through various contact points. The benefits and challenges of using digital technologies to improve offline activities, such as traditional stores and events, as well as the role of social media, mobile applications, and e-commerce in integrating offline sales are discussed. Issues of personalization, data analytics and artificial intelligence are argued, which allow companies to more accurately meet the needs of clients. It is substantiated that the successful integration of online and offline marketing requires flexibility, innovative solutions and the ability to quickly adapt to changes in the market. The main results can be applied in practice when implementing digital technologies to improve marketing strategies.