Digital marketing has become an important tool for the transformation of agribusiness, especially in the face of global challenges such as climate change and growing consumer expectations for environmentally friendly products. The article discusses digital technologies, including blockchain, IoT, analytics platforms and e-commerce, that contribute to improving the sustainability of supply chains. The use of digital tools allows optimizing logistics, increasing process transparency and improving communication between chain participants, including farmers, processors, distributors and consumers. Particular attention is paid to the role of social media and personalized marketing strategies in attracting consumers’ attention to sustainable products. Cases of successful implementation of technologies, such as mobile applications for supply management, blockchain for product traceability and e-commerce platforms for promoting farm products are discussed. Challenges, including insufficient digital literacy, the need for investment in internet infrastructure and risks associated with cybersecurity are also emphasized. The potential of personalized marketing strategies to increase consumer loyalty and improve transparency in the production and supply of products is argued. In conclusion, it is emphasized that digital marketing opens significant prospects for increasing the competitiveness and sustainability of agribusiness, contributing to the development of environmentally oriented and transparent supply chains.