In this chapter, we describe common ways to enhance consumer happiness based on the research available on this topic. Specifically, we describe research on eight strategies: (1) increase consumption to meet the full spectrum of human needs, (2) spend on variety of products and experiences, (3) spend more on experiences, (4) increase social spending, (5) reduce social comparisons, (6) increase income and wealth, (7) increase financial efficacy and positive financial behaviors, and (8) reduce materialism.