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In this chapter, we first describe the research dealing with the consequences of consumer happiness. Specifically, we identified six major consequences of consumer happiness. These are: high-level information processing, positive product evaluation, hedonic consumption and variety seeking, prosocial spending and meaningful consumption, customer loyalty, and overall happiness.

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Outcomes of Consumer Happiness

  • 章节

  • 发表日期：

    2025年

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  • Dong-Jin Lee,
  • M. Joseph Sirgy

摘要

In this chapter, we first describe the research dealing with the consequences of consumer happiness. Specifically, we identified six major consequences of consumer happiness. These are: high-level information processing, positive product evaluation, hedonic consumption and variety seeking, prosocial spending and meaningful consumption, customer loyalty, and overall happiness.