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In this chapter, we describe the research dealing with the outcomes (or consequences) of happiness. We do so to highlight the importance of the concept of happiness to marketing scholars and practitioners. As such, we describe research related to better health, high work performance, good social relationships, and positive consumption behavior.

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Consequences of General Happiness

  • 章节

  • 发表日期：

    2025年

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  • Dong-Jin Lee,
  • M. Joseph Sirgy

摘要

In this chapter, we describe the research dealing with the outcomes (or consequences) of happiness. We do so to highlight the importance of the concept of happiness to marketing scholars and practitioners. As such, we describe research related to better health, high work performance, good social relationships, and positive consumption behavior.