In this chapter, we identified several strategies consumers use to increase their consumption happiness. These are: (1) increase satisfaction in multiple life domains in consumption, (2) reduce hedonic adaptation in consumption, (3) refrain from comparative product evaluation, (4) evaluate products with low expectations, (5) spend more on experiences than material products, (6) increase consumption spending on others, (7) increase spending on time-saving products, (8) boost a positive self-concept through consumption, and (9) increase social interactions in consumption.