The article examines the role of social networks such as the Telegram channel, VKontakte and other platforms as a tool for creating a digital educational environment. The channel’s visual content, including illustrations, photographs, videos, stickers and emojis, is analyzed in order to identify the features of its use and impact on communication with the audience and educational organizations. The study, using the Skolkovo LIVE channel as an example, shows that social networks effectively use visual elements to structure information, attract attention and create a positive image in the digital environment. Particular attention is paid to the dominant role of illustrations, the use of corporate identity and sticker packs, as well as the use of emojis to visually highlight key points.