Due to modern information technology, news topics easily circulate around the world. However, they tend to turn into very different news stories when being made relevant to local audiences. In this study, this process called domestication is analyzed through Alexey Navalny’s news coverage. I study how “Alexey Navalny” as a discursive person reference serves as a floating signifier that is characterized by highly different processes of normative local meaning-making. My empirical data consists of Finnish, German, and Russian news articles on Alexey Navalny that were published in early February 2021. I analyze how the news stories are constructed by invoking different actor categories and how these actor categories are put into moral relations with each other through moral casting. Since person references have not been previously approached as floating signifiers in mediated discourses such as news reporting, this chapter outlines a novel approach to the study of moral order in transnational political meaning-making.