This paper investigates the integration of ecological trends and digital innovations within the hospitality industry, focusing on the development of eco-hotels, eco-restaurants, and ecological tourism, while promoting environmental awareness and sustainable practices among the population. In response to current global and national challenges, including the environmental consequences in Ukraine, the study emphasizes the need for an eco-digital transformation of hospitality services. Employing abstract-logical, empirical, benchmarking, and economic-statistical methods, the research conceptualizes key components of eco-hospitality and identifies priority areas for rural guesthouse development, the implementation of international environmental certifications, and the integration of smart technologies to enhance service sustainability. The findings reveal a steady increase in eco-friendly hospitality establishments and confirm the crucial role of ecological tourism and digital solutions in minimizing anthropogenic pressure, fostering environmental awareness, and promoting sustainable development of territorial communities. The study highlights the potential of eco-hotels in Ukraine, validating the hypothesis concerning the industry’s environmental impact, and proposes conceptual approaches for ecotourism strategies, regional digital projects, and smart hospitality infrastructure. The outcomes are significant for addressing environmental issues, reducing negative impacts from hospitality activities, and balancing stakeholder interests in delivering sustainable, tech-enhanced services.