This study examines the experiences and suggestions from Bumiputera women entrepreneurs involved in the DanaNITA financing program in Malaysia. Through a qualitative analysis of the open-ended responses from 207 participants, several key themes emerged, including administrative inefficiency, the need for greater financial flexibility, and the desire for increased training and grant support. Participants indicated that the complicated application process and long approval times hindered their immediate access to funds. In addition, they also expressed concern about the strict repayment terms, which put financial pressure especially during economic downturns. Many suggested that procedures be simplified, repayment periods extended, and additional educational resources provided to support business growth. These findings have significant implications for program administrators and policymakers. It suggests that a hybrid financial model, which combines loans, grants, and educational support, can provide greater benefits to women entrepreneurs. By tailoring support structures to address specific financial and operational needs, DanaNITA and similar programs can enhance the economic empowerment and sustainability of women-led businesses. This study contributes to the literature on women's entrepreneurship, emphasizing the importance of adaptive financing programs that address the unique challenges faced by Bumiputera women entrepreneurs. Ultimately, such a strategy can promote more inclusive economic development.