Even though the emergence of new technologies has revolutionized the industry from IR 1.0 to 4.0, human capital plays an essential role in a developing country like Malaysia, as the talent of employees is the competitive advantage of every organization primarily for sustaining the industry and economic competitiveness in the global as well as national marketplace. The Malaysian labor market has been impacted by the cutting-edge workforce of the digital age, known as Generation Z, which is the first generation to enter a globally connected environment. Industries have begun to depend on Gen Z’s talent to move further. Past research has concluded that Gen Z employees are more competitive technologically than the prevailing generations. However, HRM has identified’ organizational commitment’ as one of the contemporary issues of Gen Z in Malaysia. The ‘Job-hopping’ trend among Gen Z, which the researchers are studying, is valid proof that organizational commitment among Gen Z needs to be considered for achieving organizational goals through utilizing their talents. ‘Motivation’ is one of the actual approaches offered by researchers since the eighteenth century for various employee-related issues, including organizational commitment, as it is effective enough to influence the psychology of human beings. In the context of prevailing generations, numerous intrinsic and extrinsic motivational factors have been acknowledged by past researchers. The key question is, in the context of Gen Z. At the same time, social media (in this study, it refers to YouTube) acts as a platform for satisfying physiological and psychological needs; which motivation factor predominantly influences the attitude of organizational commitment? Considering Abraham Maslow's Theory of Needs and McClelland's Three Needs Theory as underpinning theories, the focus of this study would be on finding the significant relationship between the motivation factors with organizational commitment among Gen Z in Malaysia, with job loyalty being the mediating variable and considering YouTube as the moderating variable.