How Values-Beliefs-Norms Shape the Green Entrepreneurship Intention of Women Graduate Students: Evidence from Malaysia
摘要
Climate challenges are expected and require immediate action to mitigate environmental collapse. Young people are vital in mitigating climate challenges and developing viable options to develop green businesses that can aid in limiting climate issues and present valid business options. Individual values-beliefs-norms (VBNs) greatly influence individual behaviours and can clarify the youth’s green behaviours. The formation of green entrepreneurship intention among Malaysian Women graduates was examined using the VBN model. Data were obtained online from women graduates across Malaysia through a survey. The data were analysed using partial least squares-structural equation modelling (PLS-SEM) to evaluate the proposed relationship with the extended VBN framework. The new environment paradigm and biospheric and altruistic values were significantly linked. Furthermore, the new environment paradigm promotes awareness of consequences, which is significantly linked to the ascription of responsibility. Personal norm emergence mainly depends on the awareness of consequences. Additionally, personal norms significantly facilitate green entrepreneurship intention formation. The results proposed that policymakers develop the appropriate policies to control climate awareness and support the ascription of responsibility. The ascription of responsibility can activate personal norms to engage actively in green entrepreneurship. Entrepreneurship would facilitate the creation of a responsible, sustainable business with a green consciousness to mitigate climate issues.