The rapid growth of the digital business landscape in Indonesia has created a neck-and-neck game among digital-based businesses players. One of the industries facing that competition is application-based transportation business. Gojek as one of the online transportation service providers that has the largest market share in Indonesia should maintain consumer loyalty amidst the competition. Thus, this study is willing to investigate what factors that have significance role to influence the customer loyalty among Gojek customers in Jakarta, Indonesia. The current study employed a quantitative study using PLS-SEM to examine the proposed Model. A total of 100 samples were obtained using the purposive sampling approach. The result shows that customer satisfaction has an important role to create a customer loyalty. In addition, customers excellent through customer satisfaction has the most potent role to influence the customer loyalty. Whereas the customer experience failed to affect the loyalty of Gojek customers directly. The solutions and recommendation to enhance and maintain the customer loyalty of online transportation services are provided.

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Examining the Antecedents’ Factors of Customer Loyalty Among Online Transportation Services Users in Jakarta, Indonesia

  • Iis Mariam,
  • Angel Sekarningrum,
  • Titik Purwinarti,
  • Endah Wartiningsih,
  • Nidia Sofa,
  • Imas Chandra Pratiwi

摘要

The rapid growth of the digital business landscape in Indonesia has created a neck-and-neck game among digital-based businesses players. One of the industries facing that competition is application-based transportation business. Gojek as one of the online transportation service providers that has the largest market share in Indonesia should maintain consumer loyalty amidst the competition. Thus, this study is willing to investigate what factors that have significance role to influence the customer loyalty among Gojek customers in Jakarta, Indonesia. The current study employed a quantitative study using PLS-SEM to examine the proposed Model. A total of 100 samples were obtained using the purposive sampling approach. The result shows that customer satisfaction has an important role to create a customer loyalty. In addition, customers excellent through customer satisfaction has the most potent role to influence the customer loyalty. Whereas the customer experience failed to affect the loyalty of Gojek customers directly. The solutions and recommendation to enhance and maintain the customer loyalty of online transportation services are provided.