Rural mobility remains a critical challenge globally, shaped by geographical isolation, limited transportation infrastructure, and socio-economic disparities. This study adopts a qualitative approach to explore the potential of Intelligent Transportation Systems (ITS) as enablers of improved rural mobility. Through a comparative analysis of international experiences—drawing on interviews, policy documents, and case studies from Europe, North America, Asia, and Africa—the research investigates how ITS solutions such as demand-responsive transport, real-time information systems, and digital ticketing are adapted to rural contexts. The findings reveal diverse perceptions, practices, and institutional arrangements influencing the adoption and sustainability of ITS in rural areas. Moreover, the study highlights key enablers, including community engagement, stakeholders will, and technological adaptability, as well as persistent barriers such as digital exclusion and funding limitations. By emphasizing the voices of stakeholders and contextual factors, this article contributes to a deeper understanding of how intelligent mobility systems can be meaningfully integrated into rural development strategies. Recommendations are provided to guide policymakers and practitioners in Morocco toward inclusive, context-sensitive transport innovations.