In the digital age, technologies are permeating our lives, but control over them is not in our hands. Companies, especially transnational corporations, including those in the legal field, are becoming increasingly influential players. Many digital tools, whose effects are global and unpredictable, belong to businesses and are developed primarily to allow companies to make profit. At the same time, unlike governments with direct human rights obligations, corporations have many more opportunities to act on the edge of law and ethics, or even beyond. Manipulating our trust and attention, companies influence freedom of expression and diversity of opinions, as well as legitimate democratic processes. Using our data to profile and automate information processing, companies intervene in our privacy. The ever-increasing use of artificial intelligence in the provision of services contributes to algorithmic discrimination. Making consumers dependent on devices, applications, digital platforms and environments companies are widening the ‘digital divide’, which further distances us from achieving gender, social, political and other kinds of equality. Digital technologies can potentially improve everyone’s lives, promote justice, and help us better respond to global threats. However, in a world where private interests are placed above fundamental rights, the rally for information resources overshadows universal values, and politics has an upper hand over law, these technologies turn out to be dangerous tools. Is there still room for human rights in the fruitful alliance of business and digital technologies?