The business and human rights (BHR) discourse in Southeast Asia shows a different pattern of responses in the region. While BHR is not entirely a new phenomenon, its rise and integration into mainstream development has been constrained by challenges. Currently, only three countries, out of ten member states of the Association of Southeast Asia Nations (ASEAN), have published the National Action Plan on BHR, which are Thailand, Vietnam, and Indonesia. To analyze the current development of the BHR in the region, this study revisits the notion of ‘Asian Values’ (AV), an ideological framework that emerged during the 1980s and 1990s, to justify the distinct cultural, social, political and economic characteristics of the Asian region. Within ASEAN, some of its strongest proponents emerged from the Southeast Asian leadership, such as Lee Kuan Yew of Singapore and Mahathir Mohamad of Malaysia. Although the discussion around Asian Values has been a subject of extensive criticism, the heavy debate serves a puzzling question on its correlation and lingering impact to the formation of the Southeast Asian human rights culture. To contribute to the growing discourse on BHR, this paper employs a historical analysis approach that traces the Asian Values’ relevance and intersection within the human rights, and BHR discourse. This study will be discussed in two parts; the first part will introduce Asian Values and the long-withstanding Asian Values vs. Human Rights debate. It will analyze two historical developments that witnessed the Asian Values vs. Human Rights tension, first, is being a geopolitical nuance as highlighted in the Bangkok Declaration and Vienna Declaration and, second, is through the impact of the Asian Financial Crisis. The second part of the study is dedicated to an in-depth analysis of finding the underpinnings of Asian Values in shaping human rights. It will examine the emergence of corporate social responsibility, sustainability goals and other BHR-related tools and find correlations as to how the Asian Values principles remain significant in contouring human rights and BHR understanding in these contexts.