Local Content on Community Radio in South Africa: Principle and Policy Versus Audience Preferences, Resources and Feasibility
摘要
This chapter examines the amount of local content being aired by community radio in South Africa, against the background of expectations of local content production that are both normative and legally prescribed. The study examines the share of local content across five key categories of content: news and information, music, talk, features and advertising. The output of 11 community radio stations of different types was logged and categorised, delivering percentages of content that could be compared and analysed. In addition, the study analysed licences and compliance reports from the regulator, the Independent Communication Authority of SA. Overall, the study found local content at 36% of output, though with significant variations between stations. Informal talk emerges as the biggest contributor to the total, with low averages in key categories like news and information and music. The study identifies obstacles to the creation of more local content, which include resource constraints, the need to generate commercial income and to meet audience preferences. It emerged from the documents that there is a fundamental confusion in Icasa’s definition of ‘local’, which is sometimes used to refer to material from a station’s footprint area, but in the case of music is used to describe all South African music. The study spells out some implications for policymakers if community radio is to get closer to playing its normative role.