Streaming Virtuosities
摘要
This chapter discusses online performances by a cluster of guitarists (centered around Kaki King and Jon Gomm) to shed light on virtuosity in the era of digital streaming. It combines first-person phenomenology and critical voices from music and media studies to explore how streaming platforms in general (and YouTube in particular) structure mediated encounters with virtuosic bodies. I examine three different (if frequently overlapping) paths through streaming media: (1) “only what I came for,” the path platforms attempt to nudge us beyond, (2) accelerated fandom, and (3) surfing the algorithm. Reflecting on these paths reveals how digital architecture and the algorithms operating within it exercise a social power that we regularly experience, even if their technical workings remain opaque. The very intimacy of the encounter—platforms provide individual recommendations for content that we stream in our homes on devices that serve as constant companions—readily turns our interpretive concerns back on ourselves. Our values and judgments are already temporally “on all sides” of experience, and algorithmic recommendations increasingly replicate these subjective contributions to experience in the media objects themselves, leading to simultaneous intensifications and crises of value.