The renewable energy supply chain is becoming vital in the transition to sustainable energy, with hydrogen-fueled vehicles showing significant promises for reducing carbon emissions in logistics and heavy industry. From an industrial perspective, this study investigates the barriers hindering the adoption of hydrogen-powered industrial trucks in logistics based on the sustainability criteria. The Decision-Making Trial and Evaluation Laboratory (DEMATEL) technique is applied to evaluate the cause-effect relationship of these barriers. In particular, the interdependencies among barrier criteria related to techno-socio-economic sustainability are analyzed based on the perception of industrial experts, highlighting critical challenges in logistics operations. Our preliminary results suggest that the top three criteria are found to be hydrogen fuel cost due to production methods, demand/supply of refueling stations in relation to the number of hydrogen-fuel vehicles, and high initial cost and resale cost, respectively. This research incorporates insights from industry practitioners using a case study from the Thai context, aiming to address challenges to guide possible policy for hydrogen-powered logistics solutions.