The shopping pattern of common people is undergoing a significant transition in the context of the emerging digital era. This is very evident among the young generation. There are many factors that cause online purchase decisions to buy products but emotions and preferences play a significant role in this. During online shopping, the consumer is engaged in a cautious evaluation of products and this may be attributed to the rapid popularization of internet technologies. They conduct price comparisons and analysis before making an online purchase decision. Currently, e-commerce is in the process of accommodating new technology-based marketing techniques to influence the buying decisions of young customers on online platforms. One of the latest technologies becoming popular in business activities is Robotic Process Automation (RPA). In the field of e-commerce, RPA plays an important role in automating tasks such as targeted advertising and customer service. This paper focuses on the aspects of RPA techniques majorly employed by e-commerce sites. A survey is conducted among young online shoppers to understand how these techniques affect their online impulsive purchase decisions. This paper also explores the improved customer experience that is achieved as a result of RPA technologies presented to online customers. The paper ends with future research directions and ethical considerations toward RPA integration in online stores.