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This study examines the impact of the metaverse on social dynamics, through the lens of Granovetter's social ties theory. By interviews with 32 participants, the study delves into the complexities of digital relationships within this emerging virtual realm. Results highlight the transformation of social connections in the metaverse and elucidate the intricate interplay between technology and human bonding. This exploration is crucial in comprehending the prospective evolution of social norms and conduct in a progressively virtual context.

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Digital Dynamics of Propagation: The Evolving of Social Ties via Metaverse

  • 章节

  • 发表日期：

    2026年

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  • Yuanbo Qi,
  • Lei Sun

摘要

This study examines the impact of the metaverse on social dynamics, through the lens of Granovetter's social ties theory. By interviews with 32 participants, the study delves into the complexities of digital relationships within this emerging virtual realm. Results highlight the transformation of social connections in the metaverse and elucidate the intricate interplay between technology and human bonding. This exploration is crucial in comprehending the prospective evolution of social norms and conduct in a progressively virtual context.