A five-year educational pathway was developed at Hong Kong Baptist University aimed at nurturing creative and media talents for the industry. This pathway includes a Multimedia Storytelling Applied Learning Course and an articulation pathway into a two-year higher diploma in art-tech design for young people in vocational education and training (VET). The curriculum design includes overseas study tours as out-of-classroom experiential learning experiences. In June and July 2023, two study tours to Japan and Korea were organized with 34 and 36 students respectively. These tours featured an array of cultural activities, company visits, university tours, and museum visits. It provided students with a deeper understanding of art and creative-related aspects of different cultures. This study examines the impact of the study tours on students’ cognitive, affective, and behavioural perspectives. The study’s conceptual framework drew upon Kolb’s experiential learning cycle. Both quantitative and qualitative methods were adopted to assess students’ learning outcomes. All the student participants were tasked to create a daily reflective journal in the form of texts or videos about their learning experiences. Students also completed a post-tour survey that covered six key learning areas, including cultural immersion, self-management skills, motivation, personal growth and transformation, course-related knowledge, and job-related learning. Quantitative data collection revealed high ratings among students across all six key learning areas. Qualitative data from reflective journals provided insights into students’ learning experiences, which were interpreted in terms of cognitive, affective, and behavioural aspects. Notably, students’ learning experiences appeared to benefit more from affective and behavioural dimensions than the cognitive dimension. Students expressed greatest gains from the development of a respectful sense of different cultures, self-management on time, emotions and the team collaboration, new international perspective and empathy towards others, and a deeper understanding of art and creative expression through the study tour. Overall, the results of the study indicated positive feedback regarding the integration of study tours as out-of-classroom learning experiences within the curriculum. These experiential learning activities successfully met the learning outcomes of the programme by developing essential skills in creative expression, content creation, and cultural understanding.