In India, despite huge labour force only small percentage of individuals have received vocational education and training. Lack of vertical mobility for vocational students in higher education is one of the main causes of this poor penetration of vocational education and training. Thus, the government of India has launched Bachelors of Vocation in the recent decade. The objective of this research is to determine whether this programme is effective in resolving the issue of vertical mobility or not in vocational education at higher education level? The present research analyses the factors determining student’s choice at undergraduate level using binomial logistic regression. The findings suggests that factors such as place of residence (domicile), family income, gender and vocational background have significant impact on student’s choice between vocational and general education. However, this programme fails to promote vertical mobility in vocational education at undergraduate level as the odds of choosing vocational education over general education are higher for students with no vocational subject in higher secondary school than students with vocational subject.