This research seeks to understand the perceptions and motivations of Indian millennial organic food consumers, a huge segment that is driving the growth in organic food consumption in India. This chapter begins by reviewing the nascent but fast-growing Indian organics food market, which may be representative of organics consumers in emerging markets generally, and for which there is less research than for Western markets. Focus groups were used to identify the needs/benefit attributes Indian millennial organics consumers consider when purchasing organic products finding that the participants tend to perceive organic products more holistically than their US counterparts, feel a spiritual connection to organics, focus more readily on the augmented product including the societal benefits of a cleaner environment, better treatment of animals, and the improved health of farmers. The Indian focus groups reveal themselves to be traditionalists who see the organics movement as taking them back to the agricultural roots of their culture and away from unhealthy Western influences. Whereas US focus groups view the US diet as unhealthy and look to organics not as a way back but as a means to a healthier future, the Indian low involvement focus group views organic foods favorably but largely remain aspirational organics consumers only, due to issues of availability and price. With the aid of an Indian marketing research firm, 115 Indian millennials who regularly buy and use organic foods were then asked to specify which one of the ten aforementioned motivators were primary to their organics purchases. We find distinct perceptual profiles suggesting that Indian millennial organics consumers are a segmented market. Theoretical and managerial implications are discussed.