Although experiences are personal and subjective, researchers can investigate them by observing people’s expressions and behavior. This permits to deliberately design these events and see how changes in the design affect people’s experiences. By focusing on experiences rather than products, the effects that products and associated services have in human life and their contribution to the consumer’s well-being are emphasized. This chapter discusses the concept of experience and some of the tools that were developed to create specific experiences. An overview of student design projects shows how these insights and design tools can be used to inspire innovations in the food domain, with topics varying between attempts to improve nutritional lifestyle, enriching the emotional experiences that food products evoke, and connecting people through the meals they prepare and consume. Using the approaches presented here could contribute to new ways of tackling the imminent challenges the world faces in the food domain.