Neoliberalism encourages individuality as the only virtue, which has a significant impact on the field of work but also on contemporary feminist action. Putting the individual at the center of production relations implies that the employer and the state are absolved of responsibility for emerging and/or persistent inequalities in the labour market. Neoliberalism is blind to the difference between equality and equity, and the only anti-discrimination measures recommended are those that can pass the economic cost-effectiveness test. The research is focused on the position of feminist movements in described conditions and exploring possibilities to impose ideas for the discussion of true gender equality and equity in a neoliberal environment. Relations of feminist movements and trade unions are examined, as well as their possible cooperation in revitalizing the principles of collectivity and solidarity. The possibility of the influence of feminist ideas on the results of collective bargaining is also part of the analysis, as well as the contemporary rebellious ways of fighting for the rights of women workers, through protests and strikes. The basic hypothesis under study is the possibility of promoting the feminist agenda in the neoliberal labour market by returning to the classical principles of collective action, but with new tactics of broad inclusiveness and intersectionality, with the support and cooperation of trade unions and various other national and supranational actors.