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This study examines how colorblind-friendly design affects players with color vision deficiency (CVD) in the mobile puzzle game, The Walking Dead: Tales. Analysis of nine months of PvP data from over 14,000 users across 109 countries revealed that enabling colorblind mode significantly improved CVD users' win rates by 1.4%, especially in challenging matches. CVD users also showed higher retention (D + 30: 15.4% vs. 3.8%) and paying user rates (39.11%), indicating greater satisfaction. Despite limitations in accurately identifying CVD players, these findings underscore the value of inclusive game design.

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Evaluating Colorblind-Friendly Design for Equitable Play in Mobile Puzzle Games

  • 会议论文

  • 发表日期：

    2025年

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  • JaeJun Lee,
  • Joo-Eun Kang,
  • Jeong-Eun Park,
  • Min-Joong Kim

摘要

This study examines how colorblind-friendly design affects players with color vision deficiency (CVD) in the mobile puzzle game, The Walking Dead: Tales. Analysis of nine months of PvP data from over 14,000 users across 109 countries revealed that enabling colorblind mode significantly improved CVD users' win rates by 1.4%, especially in challenging matches. CVD users also showed higher retention (D + 30: 15.4% vs. 3.8%) and paying user rates (39.11%), indicating greater satisfaction. Despite limitations in accurately identifying CVD players, these findings underscore the value of inclusive game design.