GovTech is propelled by collaboration between the public and private sectors, aiming to foster innovation and enhance the delivery of public services. However, the integration of GovTech solutions remains complex, particularly due to challenges in aligning startup-driven innovations with public sector demands and overarching digital governance strategies. This study examines the strategic alignment of GovTech initiatives by proposing a conceptual model grounded in public strategic management processes to analyze the determinants that shape such initiatives. The research centers on the Madrid GovTech program, which is part of the broader Madrid Digital Capital strategy, and evaluates how the alignment between information systems and government-wide strategies influences the success of GovTech initiatives. The findings contribute to the expanding body of GovTech scholarship by offering theoretical insights into governance paradigms and providing empirical evidence on the supply-and-demand dynamics within the GovTech ecosystem.