The electric vehicle (EV) market has expanded significantly in recent years. As adoption accelerates, understanding the underlying motivations behind EV purchases becomes increasingly important. Functional, economic, and environmental factors have traditionally driven EV adoption. However, recent research highlights the growing importance of soft value dimensions—such as status, symbolism, prestige, exclusivity, and recognition. This research explores how EV ownership aligns with the buyer’s personal identity, social standing, and emotional appeal, and how soft value dimensions influence purchase intentions for EVs. The collected empirical data were processed and analyzed using multivariate analysis methods and structural equation modeling with the partial least squares method (PLS-SEM). The findings extend current knowledge of EV adoption by highlighting the role of soft value dimensions in shaping consumer behavior. A key managerial implication of the research findings is that soft value dimensions may accelerate adoption if effectively integrated into marketing strategies.