Little is known about the metaverse’s capacity to redefine experiential marketing strategies, especially in emerging economies. This chapter seeks to address this gap by specifically looking at how the metaverse contributes to experiential marketing initiatives in emerging economies. This study adopts a structured theoretical approach that includes bibliometric analysis and content analysis. The rationale for this approach is to generate robust information about the intersection of the metaverse and experiential marketing. This chapter finds and presents a conceptual structure that explains how the metaverse contributes to experience marketing. Literature and bibliometric analysis findings show the growth of studies related to metaverse and marketing and its impact on enhancing marketing and consumer behaviour. The finding in this chapter is original. This is because it introduces and adds a new model that explicates the connection between the metaverse and experiential marketing. This chapter is conceptual. Future empirical studies that support and strengthen our knowledge about the connection between the metaverse and experiential marketing are desirable. The study’s result will give marketers practical insights into handling the rapidly changing immersive technology sector.