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In this chapter, we explore a critical moment in the history of the United Auto Workers—the Dodge Revolutionary Union Movement (DRUM)—to draw lessons from that experience and reimagine labor’s media strategy today. In particular, we explore the use of newsletters at Dodge, Chrysler, and other auto plants where RUMs existed to explore the importance of providing a medium where workers could express their frustrations, demands, and radical imagination. Although the RUM newsletters only ran from 1968–1972, they offer a vital mode of communication that workers used to assist their collective organizing. Our study of DRUM’s newsletters poses a more substantive question to Labor about how to employ media-making: What form of media—whether it be digital, oral, written, musical, or another form or combination—best aligns to amplify workers’ voices in your industry?

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1960s Detroit Revolutionary Union Movements and Using Newsletters to Organize

  • 章节

  • 发表日期：

    2025年

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  • Chris Robé,
  • Todd Wolfson

摘要

In this chapter, we explore a critical moment in the history of the United Auto Workers—the Dodge Revolutionary Union Movement (DRUM)—to draw lessons from that experience and reimagine labor’s media strategy today. In particular, we explore the use of newsletters at Dodge, Chrysler, and other auto plants where RUMs existed to explore the importance of providing a medium where workers could express their frustrations, demands, and radical imagination. Although the RUM newsletters only ran from 1968–1972, they offer a vital mode of communication that workers used to assist their collective organizing. Our study of DRUM’s newsletters poses a more substantive question to Labor about how to employ media-making: What form of media—whether it be digital, oral, written, musical, or another form or combination—best aligns to amplify workers’ voices in your industry?