This chapter explores whether universities’ organisational commitments to inclusion (OCIs) benefit universities as adapting institutions (Function 2 of OCIs) as distinct from their formal objective of including people in universities (Function 1). Function 2, or the ‘institution-centred function’, will be operationalised in terms of discursive similarities between how universities talk about inclusion, and how other public bodies, charities and companies do it. I bring evidence for mutual awareness between these organisations and universities; together they inhabit an inclusion-oriented organisational field (IOF), and OCIs help universities adapt to it. The chapter draws on qualitative netnographic data, i.e., information gathered from universities’ inclusion-oriented webpages, and keyword frequencies from the websites of universities and other inclusion-oriented organisations. The results are discussed in relation to how culturally embedded a university becomes by articulating commitments to inclusion, and what this means for the dynamics between ‘talk’ and the ‘walk’.