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Integrating artificial intelligence (AI) into HR poses challenges for SMEs in Jordan, with a significant gap in understanding its usefulness and the factors driving its adoption, potentially hindering their operational effectiveness. This study aims to identify the key factors influencing the perceived usefulness of AI in HR among Jordan's SMEs, focusing on aspects like relative advantage, compatibility, and support. All hypotheses were supported, showing that relative advantage, compatibility, training, top management support, and security positively impact the perceived usefulness of AI in HR for Jordanian SMEs. The study pinpoints critical factors that enhance AI's perceived usefulness in HR, guiding SMEs in Jordan to better integrate AI and aiding policymakers in developing supportive AI adoption programs.

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Bridging AI and HR: Key Determinants of Perceived Usefulness in Jordan’s SME Sector

  • 章节

  • 发表日期：

    2026年

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  • Anber Abraheem Shlash Mohammad,
  • Asokan Vasudevan,
  • Suleiman Ibrahim Shelash Mohammad,
  • Khaleel Ibrahim Al-Daoud,
  • Raeda Zaki Almomani,
  • Sharmila Devi Ramachandaran,
  • Annie Wang Pei Ling,
  • Abdullah Ibrahim Mohammad,
  • Dheifallah Ibrahim Mohammad,
  • Ala’a M. Al-Momani

摘要

Integrating artificial intelligence (AI) into HR poses challenges for SMEs in Jordan, with a significant gap in understanding its usefulness and the factors driving its adoption, potentially hindering their operational effectiveness. This study aims to identify the key factors influencing the perceived usefulness of AI in HR among Jordan's SMEs, focusing on aspects like relative advantage, compatibility, and support. All hypotheses were supported, showing that relative advantage, compatibility, training, top management support, and security positively impact the perceived usefulness of AI in HR for Jordanian SMEs. The study pinpoints critical factors that enhance AI's perceived usefulness in HR, guiding SMEs in Jordan to better integrate AI and aiding policymakers in developing supportive AI adoption programs.