The research investigates whether the General Company for Electrical and Electronic Industries adopts strategic entrepreneurship to enhance sustainable marketing. A central hypothesis was developed, suggesting a significant impact of strategic entrepreneurship and its dimensions on sustainable marketing. The study aims to understand the awareness level among company employees regarding the importance of strategic entrepreneurship and the adoption of its dimensions (entrepreneurial culture, opportunity identification, creativity, strategic resource management, and flexibility) to improve sustainable marketing. A questionnaire was used to collect data from 52 targeted respondents, and statistical analysis was conducted using SPSS V.29. The results showed a significant impact of strategic entrepreneurship on sustainable marketing, with the company focusing more on flexibility and creativity. The research recommends that the company should apply all dimensions of strategic entrepreneurship in a balanced manner and increase employee awareness of sustainability to optimize resource use and meet both customer and company needs with innovative, environmentally friendly products.