This paper explores the ethical challenges posed by the use of digital replicas in the entertainment industry, particularly in light of recent labor movements and rapid AI integration into production pipelines. Focusing on the reproduction of performer likenesses through artificial intelligence, the paper analyzes how these technologies challenge concepts of autonomy, informed consent, and artistic authenticity. Using recent examples from film and television, along with theoretical analysis grounded in deontological and utilitarian ethics, we examine how synthetic performances disrupt traditional models of compensation and control. The digital resurrection of deceased actors, the creation of synthetic performers, and the indefinite reuse of captured performances all raise unresolved legal and moral dilemmas. Drawing from the 2023 SAG-AFTRA labor negotiations and recent policy debates, the paper proposes a series of safeguards including continuous consent mechanisms, updated publicity rights laws, and greater industry transparency. We argue that responsible AI integration in entertainment must center human dignity and creative agency over technological expediency.