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This chapter provides a detailed overview of the importance of the PLS-SEM methodology in scientific research. It reviews the role of this analytical methodology in studying the relationships between variables to arrive at the most accurate results. Furthermore, a section is devoted to comparing PLS-SEM with other analytical methodologies, such as CB-SEM, which are used in the same research contexts. The chapter also explains the importance of the methodology in examining previous studies. This examination is based on what the researcher wants to know. For example, classifying studies according to their chronological order or recency, their geographical location, and the number of times they are cited. Furthermore, the methodology is important in providing analyses supported by figures and graphs.

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Business Research Applications in SEM-ANN Analysis

  • 章节

  • 发表日期：

    2025年

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  • XinYing Chew,
  • Abbas Gatea Atiyah,
  • Alhamzah Alnoor,
  • Sammar Abbas,
  • Yousif Raad Muhsen,
  • Gül Erkol Bayram

摘要

This chapter provides a detailed overview of the importance of the PLS-SEM methodology in scientific research. It reviews the role of this analytical methodology in studying the relationships between variables to arrive at the most accurate results. Furthermore, a section is devoted to comparing PLS-SEM with other analytical methodologies, such as CB-SEM, which are used in the same research contexts. The chapter also explains the importance of the methodology in examining previous studies. This examination is based on what the researcher wants to know. For example, classifying studies according to their chronological order or recency, their geographical location, and the number of times they are cited. Furthermore, the methodology is important in providing analyses supported by figures and graphs.