Partial Least Squares Structural Equation Modeling
摘要
Partial Least Squares Structural Equation Modeling (PLS-SEM) has emerged as a powerful and versatile analytical method in the social sciences, business, and management research. Unlike covariance-based SEM, which emphasizes model fit and theory testing, PLS-SEM is primarily prediction-oriented and particularly suitable for exploratory studies, complex models, and situations where data do not meet strict distributional assumptions. This chapter provides a comprehensive overview of the PLS-SEM approach, offering readers a conceptual foundation before delving into technical applications in later chapters.