Chinese express delivery has prospered as a result of e-commerce's popularity, then much express packaging waste has been produced, are causing environmental pollution and wastage of resources. Herewith the reason to increase promotion of sustainable and environmentally friendly packaging development for the Chinese express industry. This paper aims to analyze influential factors to increase recycling through consumer awareness of environmental protection in the Chinese Express Industry. Results found consumer environmental awareness can be increased through environmental publicity and education on standardized low-cost reusable express packaging if they are supported by convenient recycling systems and governmental policies, hence promotion of recycling of express packaging. The results of this study are significant to increase recycling among express packaging users in China through higher awareness conscience. It also allows express packaging industry in China to participate in sustainable practices to reduce wastage. Future study is recommended to develop new packaging structure for enabling multiple reuses of packages.