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Conjoint analysis involves collecting judgmental data (preferences or choices) from respondents toward hypothetical profiles or choice sets. There are two types of data: ratings and choices. We discuss the methods for designing profiles and choice sets in Chap. 5 .

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Some Consumer Behavior Paradigms

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  • 发表日期：

    2026年

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  • Vithala R. Rao

摘要

Conjoint analysis involves collecting judgmental data (preferences or choices) from respondents toward hypothetical profiles or choice sets. There are two types of data: ratings and choices. We discuss the methods for designing profiles and choice sets in Chap. 5 .