This chapter presents an exploratory analysis of the Museum of Brands Collection (Caramulo, Portugal), focusing on the intersection between design and memory. The twentieth century Portuguese consumer objects featured in the collection are examined not only as historical records of social life but also as communicative artefacts of notable graphic and cultural significance. Drawing on an object-based critical approach, the chapter investigates the formal and symbolic dimensions of a selected sample of graphic communication artefacts from the Sacor, Nestlé, and Regina brands. The analysis is grounded in theoretical frameworks from Material Culture and Visual Culture studies, offering insights into the Design Culture that the Museum of Brands embodies and can further promote. This contribution highlights the importance of this unique project within both national and international museographic contexts. It also reinforces the institutional collaboration between the Museum of Brands and the Viseu School of Education, while identifying opportunities for future research.