This chapter explores how the early undertakings of marketing art in a modern consumer society evolved over time into a mature market that established a modus operandi of the art market that prevails to this day.

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The Market Coming of Age

  • Thomas M. Bayer

摘要

This chapter explores how the early undertakings of marketing art in a modern consumer society evolved over time into a mature market that established a modus operandi of the art market that prevails to this day.