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This chapter explores the near century-long campaign that changed the definition of contemporary paintings from luxury wall décor priced on the basis of labor and materials to a unique product possessing a special aura that would ultimately remove any upper limit on price. This campaign laid the foundation for the liberation of art from traditional doctrines and, by placing the definition of art into the hands of artists, it pointed the way for the subsequent course of the history of modern art.

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Ingenious Marketing

  • 章节

  • 发表日期：

    2025年

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  • Thomas M. Bayer

摘要

This chapter explores the near century-long campaign that changed the definition of contemporary paintings from luxury wall décor priced on the basis of labor and materials to a unique product possessing a special aura that would ultimately remove any upper limit on price. This campaign laid the foundation for the liberation of art from traditional doctrines and, by placing the definition of art into the hands of artists, it pointed the way for the subsequent course of the history of modern art.