Strategic Management in the Age of Big Data: A Bibliometric Review of Decision-Making Models
摘要
This research explores the profound influence of big data and emerging technologies on strategic management, specifically examining how these shifts impact organizational competitiveness and strategy. The study aims to assess the utilization and impact of big data and technological advancements within strategic management frameworks. Using bibliometric analysis with the Scopus platform and VOSviewer software, it analyzes 352 publications related to “Strategic Management,” “Big Data,” “Artificial Intelligence,” and “Cloud Computing,” focusing on publication patterns. There has been a significant increase in publications on strategic management and big data, with a peak in 2020. Contributions are primarily from the U.S. and China, with notable participation from European countries. The analysis includes peer-reviewed articles, conference papers, and books, highlighting the interdisciplinary approach of the research.