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This research has been undertaken to carry out a study regarding the impact of FinTech adoption upon the competitive red ocean strategy, with a focus on blockchain technology, cloud computing, and big data within Jordanian commercial banks. The nature of the approach adopted to achieve the objectives under this scope has been descriptive–analytical. All 12 Jordanian commercial banks were studied, and financial management, IT specialists, and compliance officers were targeted. There were 180 electronic surveys, and 165 responders received them. The SPSS research shows that FinTech adoption has a statistically significant influence on the red ocean strategy in Jordanian commercial banks, demonstrating the significance of technology in boosting competitive posture. This research study does display an area where the Jordanian banks will have to invest more into FinTech and become prepared for the adaptation to technological advancement in order to remain competitive in this dynamic financial sector.

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The Impact of Adopting Financial Technology on the Red Ocean Strategy in Jordanian Commercial Banks

  • 会议论文

  • 发表日期：

    2026年

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  • Anwar Al-Gasaymeh,
  • Wlla Fareed Algharibeh,
  • Linda A. Al-Gasaymeh,
  • Shawkat Salameh Gasaymeh,
  • Ghazi Qasaimeh,
  • John Kasem,
  • Jamil J. Jaber,
  • Ahmad A. Al-Naimi

摘要

This research has been undertaken to carry out a study regarding the impact of FinTech adoption upon the competitive red ocean strategy, with a focus on blockchain technology, cloud computing, and big data within Jordanian commercial banks. The nature of the approach adopted to achieve the objectives under this scope has been descriptive–analytical. All 12 Jordanian commercial banks were studied, and financial management, IT specialists, and compliance officers were targeted. There were 180 electronic surveys, and 165 responders received them. The SPSS research shows that FinTech adoption has a statistically significant influence on the red ocean strategy in Jordanian commercial banks, demonstrating the significance of technology in boosting competitive posture. This research study does display an area where the Jordanian banks will have to invest more into FinTech and become prepared for the adaptation to technological advancement in order to remain competitive in this dynamic financial sector.